Experience

  Chief Marketing Officer (CMO)

NOV 2021-Current  SHORTPOINT INC. (USA, UAE, UKRAINe, POLAND, UK) 

• Executed complete GTM roadmap for several new features and products across the Microsoft community targeting Enterprise & SMB customers.
• Completed competitive analysis, keyword gap analysis and marketing positioning analysis to differentiate branding in a saturated industry.
• Created and executed new branding initiatives, including social media, PR, and viral video campaigns resulting in a 278% increase in branded organic search.
• Created and managed the marketing budget to drive ROAS and ROI for top funnel clients.
• Pivoted messaging for SMB customers to create strategy for revenue stabilization.
• Automated marketing activities coupled with enhanced conversion strategies across SEM and CRM.
• Created performance metrics for accurate forecasting of CPC/CPA with an emphasis on customer performance lag.

   Director of marketing | Global

MAY 2019-NOV 2021  A&D Technology (USA, CHINA, GERMANY & UK)

• Led and executed marketing automation efforts through expert knowledge of CRM and website analytics for maximizing conversion rates.
• Led the development of all marketing strategies for print & digital advertising campaigns.
• Designed strategies for trade show execution for international trade shows (US, Germany & China).
• Led the development of an updated A&D website, implemented across 7 websites, utilized internationally in 13 countries marketing A&D products.
• Leveraged performance metrics for growth funnel optimization for Paid and Organic channels driving enterprise customers for battery testing and SaaS applications.

 CREATIVE MARKETING DIRECTOR

AUG 2016-May 2019  NUARX - VIKING CLOUD (USA)

• Led the marketing strategy and creative direction for all product marketing, messaging and positioning across print and all digital platforms.
• Ground-up development of all digital campaigns, print campaigns, tradeshow designs and branding initiatives, including leading the direction of the NuArx websites and customer landing pages.
• Positioning of SEM & SEO strategies based on a deep dive into data analytics, competitive analysis and broader keyword gap analysis.
• Consulting with development teams about UX of the NuArx dashboard, feature requests and customer feedback.

  MARKETING MANAGER

SEPT 2014-AUG 2016  JUMPQ (USA & CANADA)

• Led the GTM for new product. Led the development of digital advertising initiatives, print marketing materials, tradeshow displays, and sales support materials to market B2C & B2B SaaS.
• Lead the development of cross-platform marketing initiatives.
• Secured seed funding for implementation in over 25 locations inside of 3 months.

  MARKETING COORDINATOR

APR 2015-MAY 2016  XORAN TECHNOLOGIES (USA)

Portable CT Scan through CBCT. B2B SaaS and B2B Medical Device Sales. GTM for 2 new products in the medical/healthcare field.